A business owner was questioning the value of hiring a 16 year old to handle web content for the business, "After all, they know all this IT stuff".
There is no doubt that Gen Y and younger know there way around all things IT; social media, texting and blogging so this is half the battle in the ever changing world of technology.
It is important to remember that being able to hold the pencil and form the letters does not make anyone a great author. Your website, social media sites are no different to more traditional forms of marketing. They tell the world about your business and the author needs to have the skills to deliver the right message.
Before you entrust anyone to this job ask these questions;
Can they write engaging, market specific copy?
Do they understand the product and the target markets?
Sadly...can they spell and express well?
Unless the answer to all of these questions is a resounding YES, the job of presenting your business to the world is not for them....regardless of age
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